Molson Brewery Brew 2.0
Yesterday the boss (James) asked me to work late on a special assignment. Being the model employee that I am, I immediately accepted this presumably daunting task and asked him what he needed.
“You’ll have to travel out of office for this,” he warned me.
“Fine, where to?” I asked.
“Vancouver Molson Brewery to drink free beer, eat amazing food and socializing with some of Vancouver’s top bloggers. It’s called Brew 2.0.” James replied.
Needless to say James totally owes me for covering for him on this one. But let’s try to put the horrible and unjust jobs I’m asked to do aside and talk about Brew 2.0.
This was a brilliant move on behalf of Molson. I consider myself an emerging beer connoisseur and I can assure you Molson never comes to mind when I’m asked about my favorite beers. That being said I have to admit I had some of the best beer I’ve ever had last night. And it was Molson. And now I’m telling you about it. So their plan worked.
Granted, the beer was very fresh. One can of Rickard’s was only two minutes old and I drank it with Gord Rickards himself. So that’s kind of hard to compare to the usual liquore store brew. But I did learn about some great food pairings for various Molson beers which I’ve listed below.
Scallop and Papaya Ceviche Crostini
paired with Rickard’s White
Grilled Vegetable and Goat Cheese Bruschetta
paired with Coor’s Light
Smoked Wild Salmon on Wild Rice and Beer Blini, Fennel Salad
paired with Molson Canadian
Prawn Quesadillas, Fresh Guacamole, Salsa Fresca
paired with Corona
Chorizo Empanadas
paired with Old Style Pilsner
Rickard’s Honey Brown Ale- Braised Bison Mini Sandwiches
paired with Rickard’s Red
Cheeseboard with Aged Cheddars, Brie and Gorgonzola Walnut Baguette, Flat Bread and Crackers Blair’s Addictive Beer Nuts
paired with Heineken
After consuming each and every one of these dishes we were given a tour of the brewery. But the pièce de résistance (for me anyways) was Molson’s 50th Anniversary brew, served at the end of the night.
Using over three times as many ingredients of any regular Molson beer, this beer was dubbed “Rickards Gold Label.” Made specifically for this event, it was easily one of the top 5 beers I’ve ever had.
It was designed to have a very bitter taste, but it wasn’t offensive at all. It was beautifully contrasted by sweet honey and caramel tasting undertones. But unlike many micro brew or speciality import beers, it still had the ice-cold, crystal-clean refreshing snap Molson is known for. I was very impressed with this brew.
It was great to see Molson taking the time to reach out to the local blogging community (especially since it meant I got to drink free beer). And I hope it was a rewarding Social Media adventure for them. They definitely put the nail in the PR coffin by giving every blogger a special Molson 50th Anniversary beer glass and a USB stick pre-loaded with logos, the night’s menu (posted above) and some promo videos.
Well played, Molson. Well played.
Some great photos of Brew 2.0 have been posted on Flickr by bloggers Raul, Duane, Ianiv, Tris and Karen
Tags:
beer connoisseur, honey brown ale, molson beers, molson brewery
More AdHack Goodness? Subscribe!
AdHack Blog by RSS | 
AdHack Blog by Email
AdHack Ad Creative Marketplace
AdHack is the marketplace for ad creative. We connect Ad Buyers and Ad Creators and help them both win.
See you soon! You coming to Launch Party?
It was nice chatting with you!
6 Comments