Techvibes Commission Winners!
Congratulations to both Craig Riggs and David Drucker for both wining the Techvibes Magazine Print Ad Commission!
Two winners? Yes. A little bit of explanation.
Assumptions meet reality
Right out of the gate with our first ad commission for Techvibes we encountered a wrinkle between our smooth assumptions and the real world.
We assumed ad buyers would see a group of ads, choose one, acquire the rights and be done. One commission for one ad.
But in reality, ad buyers see a group of ads and like different aspects of different ads. Lots of good ideas mean tough decisions. We recognized our assumptions needed to get aligned with reality.
In this specific case, Techvibes’ president Rob Lewis liked the design of David’s ad, Get Your Vibe Back, and the copy of Craig’s ad, Good Vibrations.
A fair outcome leading to…
So we approached both David and Craig with a new proposal: could we split the commission, give each ad creator half the reward, and make the client happy? They agreed. Yes we could.
We whipped up a new ad from David’s design with Craig’s copy and Rob was happy as can be. It all felt like the right thing to do. Both ad creators contributed to the final ad. Both ad creators deserved to be rewarded.
But it also highlighted a problem we need to address in our commissioning process — how to enable the feedback, revisions and negotiation needed between ad buyer and ad creators?
How can we be fair to ad buyers and ad creators without having to arbitrate each ad purchase?
We have some ideas but we’d like to throw that question open to our community. What do you think needs to be considered? What’s balanced for both ad buyers and ad creators?
What do you want to see happen?
Tags:
advice, assumptions, commission, Craig Riggs, david drucker, Process, reality, Rob Lewis, Techvibes
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