AdHack Named 1 of 10 Canadian Web 2.0 Companies to Watch
Adhack is pleased to announce that it has been selected as 1 of 10 Canadian Web 2.0 Companies to Watch by IDC Canada. For the report, IDC sought out “emerging companies in Canada that offer Web 2.0 solutions worth watching.” (Press Release.)
“To succeed in the long term, companies will need to transition from providing ‘cool’ Web-based solutions that users want to try, to ‘critical’ tools they need to have, said Krista Collins, Analyst, Canadian ICT Innovation Export at IDC Canada.
“To make this transition,” continued Collins. “Companies need to clearly differentiate themselves from the plethora of other Web 2.0 solutions in the market, guide users through the adoption stage to help them immediately understand how the various features and functions relate to them, and develop strategies that give users compelling reasons to stay engaged over time.
“Adhack has the potential to offer unique, affordable advertising through its community of creators to big brands and advertisers, including media companies that see AdHack as an on-demand outsourced service they can use to facilitate services requested by their customers (advertisers).”
AdHack is proud to be included in such fine company. Congratulations are also due to the other selected companies:
Methodology
The vendors selected for the IDC study, 10 Canadian Web 2.0 Companies to Watch (IDC #CA2TIW8), were isolated from a wide pool of Canadian candidates tracked by IDC. The rationale IDC used in the selection process included clarity of vision, existing and future partnership opportunities, customer sustainability and growth, competitive differentiation, go-to-market strategy, and overall market trajectory.
This study is one of a series of documents that IDC publishes as part of the Canadian Technology Innovation Watch report series. For more information about IDC’s series of reports on Canadian-grown ICT, visit IDC’s website.
About AdHack
AdHack is an open marketplace for advertising creative. Like an eBay for ads, AdHack connects ad buyers and ad creators in a collaborative environment with strong feedback loops and simple, task-enabling tools.
Founded in December, 2007, AdHack is a self-funded startup that has bootstrapped its way to a beta launch and first customers. AdHack recently launched AdHack Beta at beta.adhack.com to an expectant community of thousands of ad creators and ad buyers. AdHack Beta hosts an inventory of hundreds of image and video ads available for sale. The most popular ad, Chocolate Love, has received over 1.2 millions views.
Media Contact
James Sherrett
Founder and CEO
james@adhack.com
+1-604-788-1502
AdHack.com
Beta.AdHack.com
Tags:
IDC, IDC Canada, media, press, press release, start ups, web 2.0
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