PR giant Edelman has launched Edelman Studios, which seems interesting to this AdHack mind.

Edelman, the world’s leading independent PR firm, today announced the creation of Edelman Studios, a virtual studio designed to pair emerging talent and established storytellers with brands and companies looking to connect with consumers in new ways. The studio will solicit and develop creative content, such as television shows, short and feature films, and “webisodes” from screenwriters, producers, and directors who will have the opportunity to compete for major assignments from top marketers.

Branded content woke up, took off its pajamas, stretched and said to the image in the mirror, ‘Another day, another dollar.’

So if you’re looking for another place, other than our favorite AdHack, of course, check them out.

I’m not so sure the site feels quite right, like it totally gets it creator audience (see this registration form, for instance). But they have big dollars and brands behind the initial push. So good on ‘em for opening up the market.

We’ll just see how it shakes out. Hopefully not as another example of digital sharecropping.

Thanks to both Kate and Monique for sending along the story.