AdHack Blog

Posted:
27 September 2006 @ 11am

By:
James

Categories:
Business

Presenting: ‘Cut the crap of advertising’

Want to see an advertising CEO say what he’s afraid to say to his peers? Here we go. Some pretty good talking points from Rishad Tobaccowala of Denuo at Online Media, Marketing and Advertising (OMMA) conference called At speed: how to throw out all your plans and enjoy the ride. Spend 15 minutes of your day and watch, especially the later sections where he starts to talk about dropping the crap in the way advertisers talk about people and their business, and talks about how the world of marketing is happening today, with people marketing to themselves. Then consider AdHack. Thanks to Scott Karp of Publishing 2.0 for the link.


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