While not a fan of Axe or the majority of their advertising, these ads are some of the best I’ve seen in a long time.
They engage, they provoke, they present the product benefits in an interesting way.
(Click each image for a larger, well-worthwhile version.)
Bar
Bellboy
Pizza Delivery
Tags:
Award, Axe, bar, bartender, bed, Bellboy, Brazil, Cannes, deodorant, douchebag, pizza delivery, shaving, winners
Today we launched a new version of the AdHack website. The new version offers 2 big steps forward for us.
The first big step forward is a migration on the platform we use to run AdHack. We started this morning on Drupal 5 and now we run on Drupal 6.
But only us neyurds care about that bit.
The second big step forward is in features we offer to help both ad buyers and ad creators rock their respective businesses. We’re closer to our vision of a marketplace for advertising creative.
The new features are all live on the new site, right now. But they suffer a bit of a iceberg problem — they’re functional features, not design changes.
So you have to really use the site to discover them. And many will become more evident the more they’re used.
What am I on about?
New stuff. And here’s an overview of why we did it.
To show the value people and their work contribute to AdHack, we’ve created 2 feedback mechanisms: Cred and Badges.
Cred
Cred is a reputation currency.
It’s a feedback loop. A way of showing appreciation. A way of earning goodwill.
Interact with AdHack and you’ll start to accumulate Cred. The more good work you do, the more Cred you earn.
Cred flows to you from the work you do.
And once you have some Cred, you can share your Cred with others for the work they do.
That’s the introduction. Here are the Cred details.
The best way to figure out Cred is to see it in action.
Log in or create a new account and start earning your Cred.
Who knows? You may already have earned some.
We took our best shot at getting all the Cred everyone had already earned into their account. In one big dump.
So when you look at your Cred balance (in the header!) you’ll see one or a few lumpy numbers for today. That’s all your past actions in one number.
Your future actions will be much more precise with each in and out of Cred listed.
Badges
Badges are rewards for achievements. They appear in your Portfolio when you reach certain milestones on AdHack.
Sell an ad? You get a badge.
Get awarded the AdHack Employee of the Month Award? You get a badge.
That’s just for starters. We’ll keep the badges rolling for new achievements as they arrive.
Want to see Cred and Badges in action?
Take on the challenge of AdHack Launch Mission #1.
On AdHack, it’s all about the ads. So we wanted to enrich them. To make them easier to use, easier to sell and easier to find.
As a result, we’ve launched a whole new bunch of information that can be added to your ads:
Why should you add all this information?
Simple: the more added goodness describing your ad, the better chance you have to sell it.
All that information helps ad buyers find your ads in search engines and on AdHack.
Once an ad buyer finds your ad, the added information gives them all the details they need to buy your ad.
Most importantly in all this new information is the For Sale selection — Yes, No or Sold — and the Price. We cover that in the next section.
You make the ads. You want to sell your ads.
We want to be a marketplace for those ads — helping ad buyers find ads to buy; helping ad creators sell their ads.
So we’re very pleased to be able to launch our first steps towards direct sales for ads.
Post a new ad to AdHack or edit an existing ad and you’ll be able to set 3 key pieces of information for direct sale:
Ads listed for sale get a big red button beside them — Buy This Ad — with the price and media types it’s available for.
A prospective ad buyer who clicks on Buy This Ad creates a purchase order for the ad. We confirm the purchase order details, coordinate the sale and make sure the sale works for both parties.
When ad buyer and ad creator agree, we finalize the sale and make sure everyone gets what they wanted.
Want to see the direct sales model in action?
Follow the instructions in AdHack Launch Mission #2.
Overnight is over time. The new hotness is real time.
And where better to find the real-time web than on Twitter?
Nowhere we could find. So we’ve integrated Twitter into AdHack.
Link up your Twitter account and your AdHack account for bonus cross-posting action in 2 big flavors:
Want to see the AdHack-Twitter link up in action?
Follow the instructions in AdHack Launch Mission #3.
Report back from the field. Two ways:
We’re here to make the market that serves your needs — voice your opinion and be sure to get what you need.
Tags:
AdHack, announcement, development, launch, new, newness, software, website
Your game, it’s picking up. We can see it. It’s looking good.
You’re ready for your third and final mission. And here it be.
Glad you asked. 2 bits of goodness come from linking up your Twitter with AdHack:
Two fun and easy ways to link up your life.
Report back from the field. Two ways:
Tags:
AdHack, development, launch, Mission #3, missions, software, Twitter
We can see you’re hitting your stride. Here are the instructions for Mission #2.
Simple: the more added goodness describing your ad, the better chance you have to sell it. It helps ad buyers find your ads as well as finding you.
And once they find your ad, the added information gives them all the details they need to buy your ad.
Most importantly in all this new information is the For Sale selection — Yes, No or Sold — and the Price.
Since this is a marketplace for advertising creative.
Ready? Go to Mission #3!
Report back from the field. Two ways:
Tags:
ad sales, AdHack, Beta, development, edit ads, For Sale, launch, metadata, Mission #2, missions, Price, software
Alright, now we’re cooking with gas. Here’s the instructions for Mission #1.
Explore both Cred (which has many layers) and Badges and see what happens.
Take yourself for a twirl around the site, doing a few things you think contribute to the value overall. See what happens.
Report back from the field. Two ways:
Tags:
AdHack, Badges, Beta, cred, development, launch, Mission #1, relaunch, software
That is some powerful.
Tags:
AD, basketball, Commercial, Matt Scott, nike, No Excuses, tv ad, Warhawks, wheelchair
Etsy, the marketplace for handmade arts and crafts, has launched a contest for its users to make its TV ads.
Attention all artists, videographers, film students, DIY addicts, advertising students, home video makers, professionals, camera nerds and other creative members of the Etsy community: here’s your chance to show the world how talented you are, and help us spread the Etsy gospel while you are at it!
Here are the full details on A Handmade Moment.
Here is the Etsy TV ad contest entry page.
We’re not affiliated at all with the Etsy contest, but we thought it would be of interest to the AdHack ad creator community.
And it provides us another opportunity to point out how the world of ad creation is changing. Even for companies whose customers are not creative, DIY-oriented folks, engaging with the people using the product is the most powerful way to convince people not using the product to use the product.
And what better way to show how your company makes its users rock than getting them to speak for the company?
Advertising is changing.
Talk to us and learn how to change with it.
Tags:
Advertising, arts, craft, crowdsourcing, DIY, DIY advertising, Etsy, peer-production, People-Powered Advertising
An incredible video that’s all about form and very little about content. Taken with the SprintCam v3 at 1000 frames per second.
My favorite part is the bouncing gelatin right at the end. Like a miracle of weightless, cohesive liquid.
What was your favorite part?
Found in Lee Lefever’s Twitter stream.
Tags:
1000 FPS, content, equipment, form, France, gelatin, rugby, showreel, SprintCam v3, SprintCam v3 showreel, techniques, Video
There’s something more than a little brilliant about this equation and explanation by Bill Wyman on The Moby Quotient:
The Moby Quotient, generated by the formula below, determines the degree to which artists besmirch their reputations when they lend their music to hawk products or companies. (The name salutes the techno artist Moby, who took the practice to new extremes with his 1999 album “Play.” The Moby Quotient is designated by the Greek letter mu.) Each factor is ranked on a scale of 1 to 10; the number assignments can be subjective, but the formula is useful in gauging the relative outrage fans should feel with each instance of this continuing cultural blight. The higher the result, the greater the degree of selling out.
(Click for full-sized image.)
I love how, with enough data, a predictive formula can be created to determine with some good enough level of accuracy, an outcome.
I’m sure the same kind of formula could be created to predict the popularity of videos posted to YouTube. We have the data.
I believe this is how we start to understand the nature and value of stochastic processes and relationships. Then we see them everywhere.
Now go, see it in action: calculate your own version of the Moby Quotient.
Thanks to Bud Caddell on Twitter for the pointer.
Tags:
Advertising, algorithms, artists, Bill Wyman, data, equations, math, Moby Quotient, music, musicians, predictions, songs, visualization, Washington Post
Is this kicking them when they’re down or fair game and good, clean fun?
Either way, it got a chuckle out of me: the General Motors spoof ad.
Update: GM will spend $40 - 50 million per month on advertising during its bankrupcy. Yes, not reported from The Onion. Reported by AdAge.
Tags:
bankrupcy, brand advertising, General Motors, GM, helicopter shot, image, Satire, spoof
AdHack is an open marketplace for advertising creative.
Anyone can make an ad. Anyone can buy an ad.
“The bottom of a page is the kiss at the end of the date - and we're making sites that end without even a handshake.”
– Embrace your bottom!
13 September 2005
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