AdHack Blog – Crowdsourcing, Open Marketplace for Advertising Creative and People-Powered Advertising

Posted:
8 February 2010 @ 6pm

By:
janis

Categories:
Community, Contests, Crowdsourcing, Trend Spotting

No Comments Yet

Olympic Advertising Flickr Project & Photowalk

Bank of Nova Scotia Olympics ad: Show Your Colours

Do you have a camera? Use Flickr? Live in Vancouver? AdHack wants YOU!

AdHack is conducting an experiment to collect the advertising of the Vancouver 2010 Winter Olympic Games.

And we want you to participate!

We would like you to upload photos to Flickr of any advertising you see in and around Vancouver and Whistler related to the Winter Olympic Games.

We know you’ve already seen some interesting ads around town, and some of you may have even taken some photos of ads and uploaded them to Flickr without even realizing it.

The ads DO NOT have to be official sponsor advertising; they can be anything you see as being directly related to the Vancouver 2010 Olympics. Plus, we want to see the most original and unique forms of advertising – not just billboards and signs, but crazy window displays, or people wearing sandwich boards – the possibilities are endless. Check out the photos that have been added to the group already.

Near the end of the Olympics, we’ll start a conversation about which ads were most awesome, most effective and even most terrible. We may even have an awards show.

How to Play!

Join the “Advertising at Vancouver 2010 Winter Olympic Games” group.
Take photos of Olympic ads.
Upload photos to Flickr and add them to the group.
Tag your photos with brand and company names.
Geotag your photos with Flickr’s built in map.

That’s it. You’re in the game.

At the end of the Olympics, we will vote for the winning ads in categories like:

Best Local Advertising
Best National Advertising
Best In-Location
Best Ambush Marketing

Sound like fun? Start adding your photos to the group!

Photowalk to Snap Olympic Ads

In relation to this project, we are hosting a photowalk. We meet up and walk taking photos. Then we’re watching the Canucks play hockey.

Details are as follows:

Date: Tuesday, February 9th (Forecast is sunny!)
Time: 3:00pm-4:30pm.
Location: Beatty St & Dunsmuir St., across from the Stadium Skytrain station. (map)
RSVP: via Facebook (Event invitation)
BONUS FUN! We can also have post-photowalk beers to watch the Canucks game at Yagger’s! (433 W Pender St)

This is the planned route, if you think you might be late:

From Stadium Skytrain station, we will head south on Beatty, take a right on Smithe, and a left on Mainland through Yaletown to Helmcken. We will then take a right on Helmcken, right on Granville, right again on Robson to Homer. We will take Homer all the way to Pender and end up at Yagger’s Sports Bar for post-photowalk and Vancouver Canucks hockey games bevvies.

If you are going to be late, or you can’t stay the whole time, no problem. You can come and go as you please. All we ask is that you upload your photos and add them to the Flickr group as soon as you can. We would like to see the majority of your photos on Flickr by noon (12:00pm PST) on Friday, February 12th, before the Opening Ceremonies for the Olympics.

Thanks again, and we hope to see you there. Don’t forget to RSVP!

Tags:
2010, 2010 winter olympics, Ads, Advertising, Olympics, photowalk, Vancouver, vancouver2010

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Posted:
8 February 2010 @ 4pm

By:
James Sherrett

Categories:
80 / 20 Rule Flip, Business, Community, Ideas, Trend Spotting

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Google Sells ‘Media is the New Creative’

A little over a week ago I wrote a post called Suggested 2010 Resolution for Ad Agencies: Understand the Google.

The post provided some context around understanding Google’s long-term strategy, based on a great post by Chris Dixon called What’s strategic for Google.

In our Suggested 2010 Resolution for Ad Agencies: Understand the Google post I argued that Google wants to commoditize and deskill advertising creative.

Is your business one that Google wants to dominate or commoditize?

For ad creative, I think we can see that Google wants to commoditize it.

Google has shown through actions that it intends to deskill the creation of ad creative and mechanize its management, through initiatives like Google Display Ad Builder and acquisitions like Omnisio for deskilling and Teracent for mechanizing.

I received a few emails about the post, most wondering if I wasn’t making too broad an argument.

Then I found the video above from Google’s Media Sandbox ‘09, a promotional event hosted by Google in New York City to showcase the advertising opportunities on Google properties like Doubleclick and YouTube.

The title? Media is the new creative.

6 months earlier a similar event had been called Google Creative Sandbox ‘09.

Neither video has much information on the content of the events or on Google’s strategy. So we’re left to draw our own conclusions.

And I think we can see more clearly that Google wants to welcome creative, just as long as it’s on the Google platform, built with Google tools and feeding data into Google’s servers.

Which means that creative gets built cheaply, quickly and by interchangeable people.

In other words, deskill the creation of ad creative and mechanize its management to fit a Google worldview.

Tags:
80 / 20 flip, commoditize, creative, deskilling, dominate, google, media, sandbox, strategy, videos, youtube